10 Tips For Safeguarding Your Business In The Age Of Artificial Intelligence

Posted: 10th November 2023

Christopher Prewitt is CTO at Inversion6, responsible for helping develop security-related products and services for customers.

Artificial intelligence (AI) has rapidly infiltrated our daily lives and the business landscape, revolutionizing the way we consume and interact with information. Machine learning algorithms, natural language processing and deep learning models enable AI systems to analyze vast amounts of data, generate content and even mimic human conversations.

While AI holds immense promise, it also creates concerns about authenticity and the overall trustworthiness of the information it provides. Add in the ever-rising amount of digital data being harvested (alongside more sophisticated social engineering attacks to exploit this data), and the lines between truth and deception are becoming increasingly blurred.

It’s a complex landscape. We have unprecedented access to information, but we also have deepfake images, altered audio and AI-generated text to undermine our trust in what we see, hear and read.

So, how do businesses harness the power of this new age while mitigating the risks and pitfalls?

Countering AI Bias

In their endless quest to learn from historical data, AI algorithms can inadvertently inherit biases present in their training data. These biases can manifest in AI-generated content, leading to misinformation or reinforcing existing prejudices.

When asked to cite the sources or references they used to make their conclusions, many AI systems will try but may fall into a “hallucination.” This makes relying on any AI-generated insight without validation a bad idea, as it may lead to decisions based on skewed or inaccurate data. Instead, business leaders must develop a heightened awareness of the AI systems they employ to better understand their limitations and biases.

Dealing With The Data Avalanche

Data is often referred to as the “new oil” due to its value in driving business strategies and decisions. The sheer volume of data available today is staggering, and businesses have more access to information than ever before.

This data has fueled impressive advancements in AI and analytics, but not all data is created equal, and not all sources are reliable. Inaccurate, incomplete or manipulated data can lead to flawed insights and misguided decisions. Meanwhile, as recent high-profile data breaches have shown, the more data an organization collects, the greater the risk of cyberattacks.

To mitigate these issues, executives need to implement robust data governance and security measures. This includes regularly auditing data sources, establishing data security protocols and complying with privacy regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

Resisting Social Engineering

Phishing, spear-phishing and pretexting are well-known social engineering tactics that have been readily used to compromise business networks and steal data. Adding to the mix, attackers have also learned how to leverage AI technology to incorporate pictures, video and audio into these attacks to better impersonate trusted contacts. This can make it incredibly challenging to distinguish between genuine and malicious workplace communication.

The recent attack on MGM Resorts is a prime example, proving an organization with good strategy and strong security controls can be successfully attacked using a simple password reset scam.

In this environment, robust cybersecurity measures such as email filtering, multi-factor authentication and intrusion detection systems are imperative in safeguarding an organization’s assets. Meanwhile, executives and employees alike should be trained to be suspicious and to recognize and respond to social engineering threats in real time.

Creating A Culture Of Validation

The convergence of AI, data abundance and social engineering attacks necessitates a fundamental shift in how business executives approach information and decision making. Data validation is no longer optional; it is an essential component of responsible leadership.

With this reality in mind, here are 10 best practices business executives should adopt to build a culture of validation and protect their data from sophisticated cyber-attacks.

1. Diversify your data sources and cross-verify information to avoid over-reliance on a single source, which can lead to confirmation bias.

2. Ensure any AI-generated insights are cross-referenced with human subject matter experts who can validate data, provide critical context and help discern fact from fiction.

3. Leverage fact-checking tools to help identify inaccuracies and misleading information (but remember that these services may have their own information biases).

4. Clearly communicate the importance of validation to your team and emphasize the significance of making transparent decisions based on verified information.

5. Encourage a culture of critical thinking where anyone in your organization can challenge assumptions and engage in open discussions to ensure decisions are well-informed.

6. Provide ongoing education and training to help your team recognize common social engineering tactics and give them the skills to defend against such attacks.

7. Establish clear protocols for data collection/storage and regularly audit all data sources to ensure quality, reliability and security.

8. Invest in robust cybersecurity measures to protect your organization from social engineering attacks and ensure your security protocols are updated regularly.

9. Develop a response plan for dealing with misinformation campaigns, social engineering attacks and/or data breaches so your team can react quickly if a successful attack takes place.

10. Strive for continuous improvement by regularly assessing your organization’s validation protocols to keep pace with the evolving threat landscape.

Culture Starts At The Top

Executives play a central role in fostering a culture of validation within their organizations. When leaders practice what they preach in validating information and practicing due diligence, it can quickly permeate throughout the workforce.

By diversifying data sources, educating teams and investing in robust cybersecurity tools, executives can navigate this challenging landscape with greater confidence, ensuring the integrity of their organizations and the trust of their stakeholders.

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