People with anorexia and bulimia ‘bombarded with dangerous dieting adverts on Facebook’

19th May, 2021 1:21 pm

EXCLUSIVE: Daniel Magson, who has battled bulimia since he was a teenager, has called for stronger protections as ‘monster’ advertisers are deliberately targeting people with eating disorders

People battling anorexia and bulimia are being bombarded with “dangerous” adverts for diet supplements and weight loss apps on social media, users have warned.

Platforms including Facebook and Instagram are facing calls to tackle cynical companies who target those with eating disorders.

Daniel Magson, who says he is lucky to be alive after his own bulimia battle, told The Mirror he was stunned by adverts on Facebook, Instagram and YouTube after he wrote about his experience.

These included adverts for diets, weight loss pills and fitness apps – which he said forced him off social media for fear of triggering his condition.

His experience was echoed by Holly Creed, who has battled an eating disorder since she was a teenager and said she was “inundated” with weight loss and body-tuning app adverts.

Daniel, who chairs charity Anorexia & Bulimia Care, has called on the government to bring in safeguards which can save lives after keeping an extensive record of adverts which appeared for him.

The 28-year-old, who first developed bulimia when he was 16, said: “I know the bulimia could come back at any point, I need to protect myself.

Source: The Mirror, May 2021

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